NIKI FRIENDS is a utility-based generative NFT project launched by the Japanese cryptomedia NEXTMONEY. The goal of NIKI FRIENDS is to build a new trend in the web3 space. We have been running a crypto media "NEXTMONEY" in Japan for 5 years (2017) and have contributed to promoting projects and crypto asset exchanges (MEXC, Bybit, FTX, gate.io, Bitget, etc) in Japan and abroad. Over the past five years, the crypto asset industry has experienced rapid growth and has continued to innovate in terms of number of users, market size, and social structure. In this context, the role of the media is very important, acting as a bridge between service providers (advertisers) and users, educating them about correct knowledge, and delivering information by distributing daily news.